BRAND STRATEGY & BRAND IDENTITY DESIGN

Hi, I’m Jay... I'm a wife & mom of 3, a bit of a nutter with tons of determination - creative/art director/designer/you-name-it here at my Studio. I had been in design life for about five years before I made the jump to full-time Mom, working freelance gigs and juggling both! Over these years, I've acquired many talents on my path, and they have been able to build on each other to guide me to where I am today. A huge thank-you to everyone who has trusted me with their dream projects and supported me in the process! I am passionate about making brands come to life, creating that connection with the target audience and all in a meaningful way, empowering small businesses & creatives with the tools needed to turn their passion into a memorable and beautiful brand.

I’m a LEO and no, I don’t actually follow zodiac signs but people like to know... I’m obsessed with my kids. They're my go to models. Guilty as charged! If it involves 'chocolate', I’m there! I'm Seriously addicted!

When I’m not creating you will probably find carpooling with a camera in hand, reading a book, or getting down with my girls. If you have a passion, a talent or a unique skill, want to share it with the world and launch your products or services like the badass boss you are... then you've come to the right place. I love working with like-minded people who are passionate about their business!

A successful brand and digital mark is about more than just being pretty.

Let’s build a brand and social image that speaks your message, elevates your business, and brings in the clients you’ve been dreaming of. Are you ready?

Let’s convey what’s in your head and your heart into a bright + brilliant brand strategy.

You have a mission and a purpose but you don’t understand what makes you unique.

You’ve got so much to offer, and you’re working day in and day out but you’re just not there yet…

Get in touch! Let’s chat!

You have a business but it doesn’t excite you… your brand doesn’t reflect you…

Is it telling a story and shining a light on who you are and what you have to give to the world?

Are you showing up as brilliant and fabulous as you really are?

Let’s dive in deep and bring your awesome to life.

Want to turn your side hustle into a lifestyle? Not sure how to express what you want your brand to look like?

Have no fear. I’m here for YOU!

My brand discovery process digs deep to find the soul of your business—your story, your why, your how, and helps you find clarity so we can bring your vision to life.

So just how exactly does this whole process with me work?

1 | WE DO SOME HOMEWORK.

You create an inspiration board (I'll help guide you!) and complete a design strategy session about your business, mission, goals, and ideal client.

2 | I DIG IN

I study all of your "homework," then spend time researching your industry, competitors and ideal client to ensure that my design direction solves needs, communicates your message, and boosts your business among your competitors. Then I'll work my method and start laying the foundation for your unique, custom brand identity that will inspire your customers to take action.

3 | STRATEGY SESSION

4 | MOOD BOARD &NAILING THE MESSAGE

The mood board ensures that we are both on the same page and share the same vision for your brand voice and aesthetic.To touch people emotionally with your brand (and that is what you want and need to do to be heard above the visual pollution out there) it's hugely important that your messaging aligns with your values, speaks to the right people, and tells the unique, authentic story that is you.

5 | BRANDING & STRATEGY

Then I deliver 3 initial primary logo concepts with notes on the strategy behind each concept and mockups for what the logo might look like on your website or on printed branding materials. The realistic photo mockups bring your logo to life, helping you visualize what it will look like in real life, beyond the screen. You have two optional revisions of feedback, and we will work together to make any edits as needed. Next, we nail down your alternate logo, sub-mark and watermark, as well as your typography, color palette, and patterns/textures. These are the elements that give your brand personality and really make it come to life.

6 | BRAND COLLATERAL

We get down to business and start cranking out collateral as soon as your branding is in place. I deliver your business card and any additional brand collateral add-ons, and you have two optional revisions to make sure they are what you wanted.

7 | SOCIAL MEDIA GRAPHICS

Depending on which platform you are comfortable working in, I will create completely customizable templates in Photoshop, Illustrator, or Canva. The templates are totally custom to your brand with your brand colors, fonts, patterns/textures, logos, and logo marks. All you have to do is swap out the wording or images, and you're on your way to a cohesive, branded Social Media presence.

8 | BRAND LAUNCH

All final logo and collateral files will be delivered in neatly organized folders via Dropbox. I'll transfer your website over to you, teach you how to edit and update your WordPress site, and set your brand new, stunning and effective site to go live. You then, sit back and watch your business evolve.

Besides being the sweetest mum of three pretty girls, Jay is the most talented designer. She listens with her heart and puts all her effort and creativity in each project! Palavras Costuradas is very dear and meaningful to me. Thanks to Jay, those who know me well say it reflects who I am. And that is exactly what I wanted.

Raquel Eunice Silva

Com um talento fantástico e uma criatividade fora de série. Recomendo sem dúvida nenhuma o seu trabalho.

Surpreendeu-me sempre em todos os trabalhos. Obrigada Jay.

Susana Pereira

Thank you so much for making this happen! From your photography to the detail in your design! LOVE! LOVE! LOVE!

Mara Lima